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Top Story…
J.D. Powers and Associates Reports: Among
Home Buyers, Keller Williams Ranks Highest in
Customer Satisfaction with Real Estate
Companies in Inaugural Study
Wednesday, July 23, 2008
Despite Popularity of Online Home Buying and Selling Tools, Real Estate Agents are Key to Customer Satisfaction.
WESTLAKE VILLAGE, CALIF., PRNewswire—Keller Williams ranks highest among real estate companies in satisfying home buyers… according to the J.D. Power and Associates 2008 Home Buyer/Seller Study (SM) released today.
The inaugural study measures customer satisfaction of home buyers and sellers with the largest national Real Estate firms. Overall satisfaction is determined by examining three factors for the home-buying experience: agent (65%); office (21%) and services (13%). Four factors are examined for the home-selling experience: agent (43%) marketing (38%); office (12%); and services (7%).
In the home-buyer segment, Keller Williams achieved a score of 831 on a 1,000- point scale; and receives highest ratings from customers in all three factors.
“When buying a home, customers particularly appreciate agent professionalism, responsiveness to calls and e-mails and the agent’s skill in locating and showing properties in the appropriate price range—all areas in which Keller Williams excels," said Jim Howland, senior director of the real estate and construction practice at J.D. Powers and Associates.
